Licorice http://report.licorice.pink Southeast Asian Market Insights Wed, 13 Jan 2021 04:56:15 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.17 http://report.licorice.pink/wp-content/uploads/2017/01/cropped-icon-32x32.png Licorice http://report.licorice.pink 32 32 Sale Season, It’s Time to Hunt Your Desired Items! http://report.licorice.pink/blog/indonesia/sale-season-its-time-to-hunt-your-desired-items/ http://report.licorice.pink/blog/indonesia/sale-season-its-time-to-hunt-your-desired-items/#comments Thu, 28 May 2020 05:03:03 +0000 http://report.licorice.pink/?p=5028 Shopping is a part of a lifestyle that can’t be separated from our everyday life. From primary to tertiary needs, nowadays, we can find the goods we need not only in offline stores but also online.  Some people shop every month, every week, or even every day! However, when is the best time to buy? […]

投稿 Sale Season, It’s Time to Hunt Your Desired Items!Licorice に最初に表示されました。

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Shopping is a part of a lifestyle that can’t be separated from our everyday life. From primary to tertiary needs, nowadays, we can find the goods we need not only in offline stores but also online. 

Some people shop every month, every week, or even every day! However, when is the best time to buy? Sale season is one of the best times to check your shopping list. 

Let’s see the survey conducted by Licorice below to see Indonesians’ tendency and preference for shopping, especially during the sale seasons. 

Survey period: December 19, 2019 – June 18, 2020

Respondents: Indonesian, 250 from Jabodetabek and 250 from outside Jabodetabek, aged between 10-59 years old

If seen as a whole, more people who live in Jabodetabek do not take advantage of discount days than people who live outside Jabodetabek. For example, when the Chinese New Year 2019 sale season. From the survey, there is 20 percent of Jabodetabek people who don’t shop on that day. Meanwhile, people outside Jabodetabek who don’t shop only 9.6 percent.

Usually, Indonesians tend to prefer to follow discounts at online stores. In 2018, Indonesia had indeed become the fastest growing e-commerce country in the world. The number of internet users in Indonesia, which is more than 100 million users, is the driving force for e-commerce growth.

The average money spent by Indonesian people on online shopping sites can even reach Rp. 3.19 million or USD 228 per person. Besides Indonesia, another country that has the fastest growing e-commerce in Mexico.

Given the choice of online and offline stores, most of the respondents from both inside and outside Jabodetabek preferred shopping online during the 2019 Chinese New Year sale season. The percentage is 53.4 percent of Indonesian people who live in Jabodetabek and 58 percent Indonesian from outside Jabodetabek. Less than 15 percent of the respondents from both categories shopped online. 

Interestingly, when compared to other discount seasons, Indonesians are less likely to take advantage of Black Friday discounts. If seen from the survey, there are 29.2 percent of Jabodetabek people and 18.4 percent of people outside Jabodetabek who don’t shop on Black Friday.

The people of the United States originally popularized black Friday. Black Friday celebrations relate to Thanksgiving Day celebrations. In the United States, Thanksgiving falls on the fourth Thursday of November, while Black Friday happens on Friday after that.

Indonesia is not a country that celebrates Thanksgiving (although there may also be a number of people who celebrate Thanksgiving, the number is very small). In Indonesia, Black Friday is better known as National Online Shopping Day (Harbolnas).

As the name implies, on that day, online shops will hold massive discounts. While offline stores usually do not participate in holding discounts on Black Friday. Indonesians tend to prefer to take advantage of discounts during religious holidays. For example, at Christmas, Chinese New Year, or Eid.

If seen from the survey, the most purchased items at a discount are fashion items. When discounts on holidays, for example, Eid al-Fitr, more people buy new clothes.

During holidays, Indonesians have a habit of visiting relatives. When visiting, Indonesians always try to wear their best clothes. Therefore, approaching the feast, usually, Indonesians will try to buy new clothes.

In addition, for Indonesians, wearing new clothes on the day can be interpreted as starting a new life. With this philosophy, do not be surprised if fashion items become the best-selling item on a massive discount day.

How do Indonesians shop?

When it comes to shopping, actually people who live in Jabodetabek, and people who live outside Jabodetabek have no difference. There are 65.6 percent of people in Jabodetabek and 69.2 percent of people outside Jabodetabek who look for their desires during the discount season.

For some things that are expensive and tertiary in nature, such as hobby objects, games, usually, Indonesians will be patient and wait for the discount day to arrive. So, in addition to buying new clothes, Indonesians also take advantage of massive discount days to buy their dream objects.

However, several respondents will buy the item they want even though it is not being discounted. In addition to waiting for a discount, usually, Indonesians also like to save or use installments to buy things of their dreams.

Overall, the majority of Indonesians like to take advantage of discounts. But, the number of buyers will be more during discounts on holidays, such as Christmas, Eid, or Chinese New Year.

Items that are usually purchased at a discount are fashion items. Indonesians will usually take advantage of discounts at online stores.

投稿 Sale Season, It’s Time to Hunt Your Desired Items!Licorice に最初に表示されました。

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Potential Stationery Market in Indonesia http://report.licorice.pink/blog/indonesia/potential-stationery-market-in-indonesia/ http://report.licorice.pink/blog/indonesia/potential-stationery-market-in-indonesia/#comments Thu, 28 May 2020 02:37:47 +0000 http://report.licorice.pink/?p=5012 Stationery is a crucial need, especially for school children and office workers. Even though there is already a lot of digital media, but the need for stationery cannot be abandoned. Even today, stationery is not only for schoolchildren or formal workers. Stationery is also one of the things that can be collected as a hobby. […]

投稿 Potential Stationery Market in IndonesiaLicorice に最初に表示されました。

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Stationery is a crucial need, especially for school children and office workers. Even though there is already a lot of digital media, but the need for stationery cannot be abandoned.

Even today, stationery is not only for schoolchildren or formal workers. Stationery is also one of the things that can be collected as a hobby.

What is the Indonesian opinion about stationery? Let’s look at the survey conducted by Licorice!

Survey period: August 30, 2018 – February 28, 2019

Respondents: 505 Indonesian men and women aged between 10-59 years old

80.99 percent of Indonesians are interested in stationery. If seen from the survey only 19.01 percent of respondents were not interested in stationery.

In 2018, stationery had contributed revenues of up to Rp 11.7 trillion or USD 835 million. This number is predicted to continue to grow until it reaches Rp 22.6 trillion in the coming 2022.

In Indonesia, the stationery market is still dominated by domestic products. In addition, Indonesia is also one of the major exporters of stationery products such as pencils, crayons, pastels, chalk writing tools, and drawing books.

The stationery commonly owned by Indonesians is a pencil, pen, notebook, ruler, and eraser. However, stationery that is usually carried by Indonesians is pencils and pens.

Pencils and pens are usually used to record important things, fill out forms, or sign important documents. In addition, pencils and pens can be used to record ideas, just coming out of the brain.

Stationery also seems useful for stimulating one’s creativity. Writing or drawing abstract on paper can help the brain to find new ideas. In addition, without realizing it, writing or drawing that is made spontaneously can be an extraordinary work.

Writing can also help sharpen your memory. Not a few people use notes to remember things. To make it easier to remember things, some people also use colored markers or pencils.

If seen from its history, pens have been around since the 10th century AD. In 953, the Caliph Maad Al-Muizz of Egypt made a pen that was equipped with ink storage. This pen is the initial design of the pen used today.

In Indonesia, one of the most popular stationery brands is Faber Castell. This German brand is one of the largest and oldest stationery manufacturers in the world.

Faber Castell has 14 factories and 20 sales units throughout the world, including in Indonesia. Faber Castell’s factory in Indonesia is located in Bekasi, West Java Province, and is famous for the production of color pencils, markers, and graphite pencils.

Only 24 percent of the products produced at the plant are marketed in Indonesia. The remaining 76 percent is marketed in several countries in the world.

Before buying stationery, some things are considered by the Indonesian people. Judging from the survey, 61.58 percent of respondents claimed to prioritize quality when buying stationery.

Some schools or institutions in Indonesia sometimes still hold computer answer sheet based examinations. With this system, the examinees must fill in the answer sheets using a 2B pencil.

However, the quality of 2B pencils per product can vary. On cheap products, even though 2B is written, but the pencil does not meet the requirements to become a 2B pencil.

Code ‘2B’ actually shows the thickness of a pencil. Code ‘B’ refers to the word ‘Blackness.’ The higher the number in front of the letter ‘B,’ the pencil will become more concentrated.

Besides ‘B,’ there is also an ‘H’ code, which refers to ‘Hardness’ and an ‘F’ code that refers to ‘fine.’ However, the most commonly purchased pencil in Indonesia is a 2B pencil.

The majority of respondents usually buy stationery from the department store. In addition, stationery can also be purchased at shopping malls, supermarkets, stationery stores, to the market.

But, in fact, stationery can be purchased in almost all types of stores. In Indonesia, small grocery stores in residential communities usually also sell stationery.

However, stationery sold in grocery stores is usually minimal. They often only sell markers, 2B pencils, erasers, rulers, notebooks, and pens.

If you want to buy complete stationery, Indonesians usually will go to department stores or malls. Complete stationery can generally be found in bookstores such as Gramedia and Gunung Agung Stores.

In conclusion, although technology has advanced, stationery can still be sold in Indonesia. Indonesians will usually carry a pencil or pen each time they leave.

投稿 Potential Stationery Market in IndonesiaLicorice に最初に表示されました。

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How Digital Disruption in Food Delivery Drives People to Seek Convenience http://report.licorice.pink/blog/indonesia/how-digital-disruption-in-food-delivery-drives-people-to-seek-convenience/ http://report.licorice.pink/blog/indonesia/how-digital-disruption-in-food-delivery-drives-people-to-seek-convenience/#respond Thu, 28 May 2020 02:34:09 +0000 http://report.licorice.pink/?p=5003 Eating becomes a basic human need to survive. As technology develops, food delivery services emerge that enable people to order food from home. What are the habits of Indonesians in using food delivery services? Let’s look at a survey conducted by Licorice! Survey period: August 16, 2018 – February 16, 2019 Respondents: 500 Indonesian men […]

投稿 How Digital Disruption in Food Delivery Drives People to Seek ConvenienceLicorice に最初に表示されました。

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Eating becomes a basic human need to survive. As technology develops, food delivery services emerge that enable people to order food from home.

What are the habits of Indonesians in using food delivery services? Let’s look at a survey conducted by Licorice!

Survey period: August 16, 2018 – February 16, 2019

Respondents: 500 Indonesian men and women aged between 10-59 years old

Online penetration is disrupting the food-delivery market in Indonesia. The population is backed with a smartphone and digital payment.

Over half of the Indonesian, which included in the study, claim that they have used a food delivery services. One-fifth of the proportion even uses the delivery options quite often while, on average, the majority of the consumer in Indonesia appoints delivery order 1-5 times per week. 

In extreme cases, there is a 5 percent minority that utilizes the services every day, delivered right to their doorstep.

Most of the people order the delivery from the smartphone (60%), while 29% still use a phone. And a small minority (9%) order from the restaurant website.

The two gigantic players in the online food delivery market in Indonesia is Grab and Go-Jek. Two most valuable unicorns in South-East Asian that starting as ride-hailing service than start expanding to other aspects of daily life, including bringing food to the table. 

Their ‘Ojek’ courier can be easily found crowding in front of restaurants and warungs in the big cities. Other food chains also have their delivery army that can be reached by traditional landline. But using the online app perceive more practical and free from line-charge.

Consumers now have a quicker, hassle-free option to get their meals. The rapid development of cashless mobile payments is also boosting the convenience of using food delivery apps. The wide assortment of food options that people can choose – from quick-service restaurants such as HokBen, Bakmi GM, and the local food you can find in a warung.

Speed and convenience after taste

The digital revolution is also opening access to the wide selection of cuisine – Indonesian, Western, Asian, European, fusion, and even some best selections of local street food in Jakarta. This food discovery has become a crucial part of the number one reason for choosing food the tastebud itself. Almost half of the respondents lean back on taste and product quality.

Based on the survey, the most popular food ordered remotely is fast food, including fried chicken (both traditional one or flourish Kentucky version) and pizza, which dominated by big retail chains such as Domino and Pizza Hut. 

This popularity of this food that is also reflected in the second most significant variable in customer satisfaction: Speed. The consumer averagely waits 15-20 minutes for the food to come; they tend to choose a restaurant that big priority placed on “speed of service.”

People also want to order something that, in general, bothering to cook. It’s hard to imagine to deep-fry a chicken without making a mess. As some cooking utensil is not commonly used: Indonesian people don’t use the oven. 

The price is so out of range, and the oven usage is sucking too much electricity (Indonesia tend to use smaller kWh electricity capacity). So, not everyone in the country has the privilege of baking. 6,4 % of the customer confess that they compelled to order the food because they are unable to cook the food themselves.

Besides fast food, the beverages are also a popular category, 17,6 % has ordered drinks instead of food. The trend of coffee and “boba” tea drinks has engulfed Jakarta. 

Based on Big Grab Data 2019, Bubble Tea Sales Through GrabFood services has Increased 31 Times from the previous year. The trend of cold-pressed juice also starts making a comeback in the country.

On the other hand, some food is also limping in selling, such as salad and curry. For Salad, it’s not only ‘western,’ the one like with caesar or french dressing. It’s also a local salad such as “gado-gado” or “karedok” –a mix of vegetables with peanut sauce.

Curry also comes with a thick soup, which will get soggy in the closed container during the delivery. Those types of food perceived better to be eaten fresh from the table.

People choose delivery. When they are not in the mood to cook, to go outside, snowed under paperwork or suffering fatigue from their workload: In short, people seek convenience.

Despite the quality and speed, the price also plays an essential part in customer decisions. That’s why Gojek and Grab, investing heavily in deepening customer engagement and retention: reward, loyalty, subscription program, and of course, dishing out discounts and promos to ramp up food orders.

Indonesia society has an influential service culture, which built an expectation that the price they pay will come with on par customer service. When people are poring their pockets, they will expect a pleasant dining environment and polite waiters serving the table, not an ‘ojek’ handed in a plastic bag with your food in a cardboard box.

Meals are for home, enjoyed together.

Most orders—64 percent—were placed from home, while only 18,2 percent were placed from the workplace. The order was mostly made when people are gathering together with family, as often it substitutes the home-prepared meals. 

People also tend to order food when they are hangouts with their friends. In Indonesia, it would rarely find a one-person dinner, as eating is such a communal experience in Indonesia. Food is often served in the center of the table and is to be eaten together. 

As a summary, Most Indonesian people impacted by the digital revolution on the food delivery industry. Fast food is commonly popular because people are seeking to discover a great taste, with maximum convenience and pricing. All of that is now available in one tap away!

投稿 How Digital Disruption in Food Delivery Drives People to Seek ConvenienceLicorice に最初に表示されました。

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Eggs: Indonesia’s Favorite Source of Protein http://report.licorice.pink/blog/indonesia/eggs-indonesias-favorite-source-of-protein/ http://report.licorice.pink/blog/indonesia/eggs-indonesias-favorite-source-of-protein/#respond Thu, 28 May 2020 02:24:17 +0000 http://report.licorice.pink/?p=4994 Eggs are a good source of animal protein for the human body. Instead of meat, eggs are also easier to process. Almost anyone can cook eggs. Not only is it obtained as a side dish, but eggs can also be used as one of the primary ingredients for making bread and cakes. Because it is […]

投稿 Eggs: Indonesia’s Favorite Source of ProteinLicorice に最初に表示されました。

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Eggs are a good source of animal protein for the human body. Instead of meat, eggs are also easier to process. Almost anyone can cook eggs.

Not only is it obtained as a side dish, but eggs can also be used as one of the primary ingredients for making bread and cakes. Because it is easy to get and is very multi-functional, eggs are one of the preferred foodstuffs, including by the people of Indonesia.

How much do Indonesians like to consume eggs? Let’s take a look at the survey Licorice has done!

Survey period: July 27, 2018 – January 27, 2019

Respondents: 500 Indonesian men and women aged between 10-59 years old

When viewed from the survey, 97.2 percent of respondents claimed to like eating eggs. They claim to eat eggs almost every day or at least 2-4 times a week.

In Indonesia, population growth apparently also influenced the development of the livestock business in the laying hen’s segment. By 2025, it is predicted that Indonesia’s national egg needs will reach 2.5 million tons, with annual consumption per capita reaching 9 kilograms.

This figure is up 4.7 percent when compared to the level of egg consumption in 2017, which amounted to 1.78 million tons. With this data, the laying hen business is one of the business lines with a bright future in Indonesia.

According to Chairman of the National Layer Breeders Association (PLN), Musbar Maesdi, so far, the price of chicken feed tends to be stable. Chicken feed is usually sold at Rp 5,000 – Rp 5,200 per kilogram. Thus, the business of laying hens arguably has almost no obstacles.

The quality of eggs in Indonesia also continues to improve. The Indonesian government also banned the use of Antibiotic Growth Promoters (AGP) in chicken feed. Previously, chicken farmers relied on AGP to help with animal health problems.

With an adequate supply, the price of eggs in Indonesia can also be appropriately controlled. For Indonesians, eggs are an alternative to animal protein because of their low prices.

83 percent of Indonesians buy eggs because they are cheap. In addition, usually before buying eggs, they will check the size of the egg and the condition of the egg.

The price of chicken eggs varies depending on the type and location. In Jakarta, for example, the cost of eggs will usually range from Rp 21,000 – Rp 24,000 per kilogram, while the price of free-range eggs will usually be higher, which is around Rp 70 thousand per kilogram.

Free-range eggs are more expensive than broiler eggs because they are believed to have higher protein content. There are some fundamental differences between free-range eggs and eggs.

Free-range eggs are usually white and smaller in size, whereas chicken eggs are typically brown in color and larger in size.

Based on research conducted by North Carolina State University, United States, free-range chicken eggs contain higher levels of unsaturated fat (monosaturated and polyunsaturated fat) than purebred chicken eggs. Free-range eggs also have higher omega 3 content than purebred chicken eggs.

Because the price is high, usually, Indonesian people only use free-range eggs as a mixture of herbal medicine. While eggs will be used for daily meals.

How do Indonesian people consume eggs?

There are several ways to cook eggs that are usually done by Indonesians. In addition to making sunny side ups, Indonesians also like boiled eggs.

In Indonesia, there is one egg menu that is usually always present at parties, namely eggs pindang (tea egg or marble egg). Actually, tea egg originates from China’s Zhejiang Province but is also popular in Indonesia.

How to make boiled eggs is quite complicated. Chicken eggs will be boiled until cooked. The cooked eggs are then cracked slowly until the water in the eggs comes out. After that, the egg is then boiled in a solution of tea, spices, and salt. In this way, boiled chicken eggs have a strong and distinctive taste. In addition, the cooking process like this also makes eggs more durable.

Unlike the Japanese who like to eat raw eggs, Indonesians usually don’t like eating raw eggs. Only 35.6 percent of respondents claimed to have eaten raw eggs.

In Indonesia, raw eggs are usually mixed into herbs. One of the most popular herbs is STMJ. Free-range eggs will be mixed with milk, honey, and ginger. The taste is sweet, spicy, creamy, very effective to make the body warm.

This drink is also believed to increase endurance and make the body more ‘stronger’. In addition, herbs consumed with raw eggs are also usually used by men to increase vitality when having sex.

Apart from the benefits of these herbs, eggs have many good effects on the human body. Eggs have a strong antioxidant content that can maintain the health of the retina of the eye. Also, Lutein and zeaxanthin found in egg yolks can help reduce the risk of cataracts and macular degeneration.

Eggs also contain choline, which can help maintain brain health. Choline also plays an important role in breaking down the homocysteine ​​amino acids associated with the development of heart disease.

Amino acids in eggs are also very necessary for the development of body cells. In addition, eggs also contain omega-3, which can reduce triglyceride levels in the blood. If triglyceride levels increase, this can lead to a risk of heart disease.

However, consuming eggs must also not be excessive. One egg contains 212 mg of cholesterol. In fact, humans can only consume 300 mg of cholesterol a day.

Cholesterol in food does not always increase cholesterol in the blood. However, for people who have diabetes, heart disease, high blood pressure, and cholesterol, it is recommended to limit daily egg consumption.

In conclusion, eggs are one of the main protein suppliers for Indonesians. Eggs are preferred because they are affordable and easy to cook.

Indonesians don’t like raw eggs. Usually, they will cook eggs by frying them or boiling them.

投稿 Eggs: Indonesia’s Favorite Source of ProteinLicorice に最初に表示されました。

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The Potential of Local Cocoa and Indonesian Chocolate Consumption http://report.licorice.pink/blog/indonesia/the-potential-of-local-cocoa-and-indonesian-chocolate-consumption/ http://report.licorice.pink/blog/indonesia/the-potential-of-local-cocoa-and-indonesian-chocolate-consumption/#respond Thu, 28 May 2020 02:21:59 +0000 http://report.licorice.pink/?p=4986 Chocolate is one of the most popular snacks in the world. The taste is sweet, and a little bitter seems suitable for the human tongue, regardless of race, ethnicity, religion, culture, or country. Chocolate is actually produced from the cocoa plant or Theobroma cacao. That said, the Maya were the first to process cocoa beans […]

投稿 The Potential of Local Cocoa and Indonesian Chocolate ConsumptionLicorice に最初に表示されました。

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Chocolate is one of the most popular snacks in the world. The taste is sweet, and a little bitter seems suitable for the human tongue, regardless of race, ethnicity, religion, culture, or country.

Chocolate is actually produced from the cocoa plant or Theobroma cacao. That said, the Maya were the first to process cocoa beans into chocolate drinks.

Spanish explorer, Hernán Cortés, is a person whom ‘meritorious’ introducing chocolate to the outside world. At that time, Hernán Cortés, who had just visited the Aztecs in Mexico, brought cocoa beans to Spain. In Spain, chocolate processing was developed. Chocolate drinks are immediately popular in Europe.

From Europe, cocoa and chocolate then spread throughout the world, including Indonesia. Cocoa plants first entered Indonesia in the Dutch colonial era, precisely in 1880. The Forastero type of cacao from Venezuela was carried off by the Dutch to be planted in Indonesia.

In 1901, the chocolate research institute, Cacao Profestation, was officially opened in Salatiga, Central Java. Cocoa and its processing plants continue to be developed until now. Indonesia is currently the 3rd largest cocoa producer country in the world.

Along with the development of cocoa cultivation, how is the Indonesian people’s chocolate consumption power? Let’s look at a survey conducted by Licorice!

Survey period: June 1, 2018 – December 1, 2018

Respondents: 500 Indonesian men and women aged between 10-59 years old

Indonesians love chocolate. If seen from the survey, there are 93.6 percent of Indonesians who like chocolate. Only 6.4 percent of Indonesians don’t like chocolate.

Because they like this sweet food, Indonesians quite often buy chocolate. 68.8 percent of respondents claim they buy chocolate at least once a week. Chocolate will usually be eaten at snack time. In addition, many Indonesian people also eat chocolate just because they want to snack.

However, Indonesians like to eat chocolate not because they live in the largest cocoa producing country in the world. Even though Indonesia (as well as Ghana and Ivory Coast) is the largest cocoa producer in the world, the biggest producer of chocolate food in Denmark, not only that almost all European countries are known as the best producers of chocolate products.

This is quite reasonable. Because, if seen from history, Europe and America did first get to know and learn how to process chocolate, rather than people on the Asian continent.

However, Indonesia is also trying to improve its chocolate production. Indonesia is also trying to process their cocoa into chocolate with a variety of exciting innovations.

For example, ‘Chocodot’ from Garut, West Java. This product combines chocolate with traditional snacks typical of Garut, dodol. Initially, ‘Chocodot’ only has a chocolate dodol flavor variant. However, over time, they also make other flavor variants.

One of the characteristics of ‘Chocodot’ is its attractive packaging. They give the name of the chocolate they produce with a unique name. For example, “Chocolate Taste Darling,” “Anti-Poor Chocolate,” to “Chocolate Easy to Find a Mate.”

Local chocolate outlets that are quite popular in Indonesia are ‘Monggo’ Chocolate. This chocolate from Yogyakarta has started to enter the international market.

Unlike ‘Chocodot,’ whose packaging is ‘eccentric,’ ‘Monggo’ chocolate packaging tends to seem more premium. Chocolate ‘Monggo’ also has a variety of flavors such as chili, durian, orange, ginger, and nutmeg flavors! These flavors are the flavors that are considered the most representative of Indonesia.

Meanwhile, there is also ‘Krakakoa’ brand. ‘Krakakoa’ is famous for having an Indonesian farmer empowerment program. Not only processing cocoa, but they also provide training to local farmers on how to grow cocoa that is good and right up to the production process.

‘Krakakoa’ also has a variety of flavors and several types of chocolate, depending on the area of ​​their cocoa farm. The five most popular flavors are dark chocolate chile, sea salt and pepper, dark milk chocolate cinnamon, ginger, and creamy coffee.

Even though many chocolate products provide various flavors, Indonesian people still like milk chocolate the most. Besides, another variant that is also preferred by Indonesians is the taste of peanuts.

The two chocolate variants are the easiest to find. Chocolate products such as Silverqueen, Toblerone, Kit Kat, and Snickers are the most widely available in grocery stores to supermarkets and malls.

While chocolate with the taste ‘unique’ usually only sold in certain stores or large malls. So, the opportunity to taste chocolate with a unique taste will not be as easy as eating chocolate with the taste of milk or nuts.

The chocolate most preferred by Indonesians is a chocolate bar. This type of chocolate is also the easiest to find in stores. Also, there is 35 percent of respondents claim to like chocolate with bean filling, while 35.2 percent of other respondents liked chocolate ice cream.

Usually, Indonesians will buy chocolate from a minimarket or supermarket. There is only 19.8 percent who buy chocolate at a specialty chocolate shop. In Indonesia, usually specialty chocolate shops also only exist in malls. In addition to the mall, chocolate will often be sold at specialty snacks or gift shops.

For example, when going to Garut, West Java, there will be a lot of ‘Chocodot’ specialty shops on the street. However, the store sells not only Chocodot products but also other Garut products and souvenirs.

Cocoa production in Indonesia

Indonesia is an archipelagic country with different land contours in each region. Not only has the lowlands, but Indonesia also has many volcanoes that affect the level of soil fertility.

Not surprisingly, even though many regions in Indonesia grow cocoa, the tastes produced can vary. If seen from the survey, there are 77.2 percent of respondents who prioritize the taste in buying chocolate.

While 26.6 percent of respondents prioritize quality, and 23.8 percent of respondents prioritize price. Brands, advertisements, and raw materials are not very important for Indonesians.

Although Indonesians are not too concerned with the country of origin of the chocolate they eat, Indonesian people also have pride in local products. Here are 10 of the best cocoa-producing regions in Indonesia.

  1. Nabire, Papua

Nabire located on the northern edge of the island of Papua. Nabire located at an altitude of 600 meters above sea level, which makes it a strategic place for cocoa farming. Because it is exposed to sufficient sunlight and has a wet climate, the texture of the Nabire Cocoa fruit becomes quite wet.

  1. Lahat, North Sumatra

Lahat Regency is a hilly and mountainous area. This area is located at an altitude of 400-900 meters above sea level and surrounded by the Bukit Barisan. Lahat cocoa is a superior agricultural product in South Sumatra Province.

  1. Kulon Progo, Yogyakarta

Cocoa farmland in the City of Kulon Progo located at an altitude of 500 – 1000 meters above sea level. Farmers in Kulon Progo still use traditional methods. However, cocoa in this region is very famous for its quality and strong taste.

  1. Pasaman, West Sumatra

Pasaman is the largest cocoa producer in Indonesia. Pasaman cocoa has a slightly different taste from cocoa in other regions. Pasaman cocoa is known for having a bitter taste that is quite strong.

  1. Jembrana, Bali

The Jembrana region has moderate rainfall and gets tropical sunlight. Jembrana is an exotic area that is suitable for growing cocoa. Jembrana cacao is one of the export commodities for Balinese agriculture.

  1. Tasikmalaya, West Java

Tasikmalaya is one of the highland areas in West Java Province. Tasikmalaya cocoa beans require more time to ripen than cocoa in other regions. The length of time makes the construction of Tasikmalaya Cocoa flavors very unique and different.

  1. North Aceh, Aceh

North Aceh cocoa actually grows in the lowlands with moderate rainfall. However, the texture of Aceh Cocoa fruit tends to be drier. Aceh’s cocoa is also known for its distinct taste and distinctive aroma.

  1. Batang, Central Java

Batang Regency is located at the northern tip of Central Java Province. This area is lowland with moderate rainfall intensity and abundant sunshine. Cocoa in this area is slightly drier and has a lighter skin color.

  1. Trenggalek, East Java

Trenggalek is the largest cocoa producer in East Java Province. Trenggalek cacao grows on the border between the mountains and the coast. This makes Trenggalek Cocoa have a proportional taste and texture.

  1. Tana Toraja, South Sulawesi

Toraja cacao is one of the export products from Indonesia. Cocoa in this area has a taste that is not too bitter and does not melt quickly. This makes Toraja cocoa more suitable for mixing.

In conclusion, Indonesia is one of the largest cocoa-producing countries in the world. Cocoa is usually processed into chocolate.

Indonesian people are very fond of chocolate and usually will consume chocolate regularly. Although Indonesia can produce much cocoa, Indonesian chocolate products are rarely marketed. Often, cocoa will be sold abroad for processing in other countries.

Although there are various variants of chocolate flavor, Indonesians prefer the taste of milk-chocolate or chocolate beans. Indonesians are also more accustomed to buying chocolate bars.

投稿 The Potential of Local Cocoa and Indonesian Chocolate ConsumptionLicorice に最初に表示されました。

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Indonesia Is A Tropical Paradise Where The People Eat Less Fruit http://report.licorice.pink/blog/indonesia/indonesia-is-a-tropical-paradise-where-the-people-eat-less-fruit/ http://report.licorice.pink/blog/indonesia/indonesia-is-a-tropical-paradise-where-the-people-eat-less-fruit/#respond Thu, 28 May 2020 02:18:48 +0000 http://report.licorice.pink/?p=4968 Indonesia is a country that has very fertile land. Various types of fruit can be grown in this tropical country. Because of its soil fertility, Indonesia is also known as ‘the land of heaven.’ Because it is very fertile, sometimes fruits can grow wild just like that. When someone throws papaya seeds in their yard, […]

投稿 Indonesia Is A Tropical Paradise Where The People Eat Less FruitLicorice に最初に表示されました。

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Indonesia is a country that has very fertile land. Various types of fruit can be grown in this tropical country. Because of its soil fertility, Indonesia is also known as ‘the land of heaven.’

Because it is very fertile, sometimes fruits can grow wild just like that. When someone throws papaya seeds in their yard, for example, soon, the papaya tree will flourish.

However, what about the interest of Indonesians in consuming fruits? Let’s look at a survey conducted by Licorice!

Survey period: April 4, 2018 – October 4, 2018

Respondents: 502 Indonesian men and women aged between 10-59 years old

Most Indonesians like to eat fruit. About three-quarters of respondents said that they love fruit, and the other 60.18% of respondents stated that they ate at least once a day.

However, it must be noted, according to data from the Indonesian Central Statistics Agency (BPS) in general, the number of fruit consumption in Indonesia has decreased. According to BPS, the average Indonesian only eats 43 percent of the intake recommended by WHO.

According to the journal Food Safety Oversight in 2016, Indonesians with lower middle economic levels consume far fewer fruits and vegetables than wealthier people. Even so, the fruit intake of people with better economic levels is still inadequate.

For example, in 2016, the average weekly expenditure of Indonesians to buy fruit was lower than the spending on vegetables. The average Indonesian will spend Rp 4,500 or 0.31 USD to purchase fruits per day.

Based on BPS data, Indonesians only consume 67 grams of fruit per day. In fact, the Indonesian Ministry of Health has recommended that Indonesian people consume fruits up to 2-3 servings per day.

In fact, the consumption of fruit and vegetables in a disciplined manner can be the key to maintaining endurance from the disease. In Indonesia, there is also a campaign of ‘food formula in one plate,’ which is 1/3 vegetables, 1/3 rice, 1/6 fruit, and 1/6 side dishes.

The campaign for the Indonesian people to be more diligent in eating fruit has also been intensively carried out by the government. In fact, Indonesia’s 6th President Susilo Bambang Yudhoyono (SBY) has issued Presidential Regulation No. 42 of 2013 concerning the National Movement for Nutrition Improvement (Germas). This rule becomes the basis of a campaign to improve community nutrition, mainly by consuming fruits and vegetables.

Consuming fruit regularly can also prevent Indonesians from non-communicable diseases such as hypertension and diabetes and heart attacks. These three diseases become one of the deadliest diseases in Indonesia.

However, if seen from the survey, there are still 0.6 percent of Indonesians who are not too fond of fruit. In fact, 0.8 percent of other respondents claimed to hate fruit.

Tropical Paradise of Indonesia

In fact, in Indonesia, fruits and vegetables can grow very fertile and easily. Local fruits can also be found easily in the market at very affordable prices.

According to Indonesian Sociologist, Daisy Indira Yasmine, usually, people who live in urban areas tend to eat less fruit and vegetables. According to Daisy, this reluctance is influenced by their living environment and lifestyle, which is considered more modern. With a modern lifestyle, they want instant food. Also, fruits and vegetables can not be stored for long.

Luckily, at this time, a trend has begun to emerge from eating fruits and vegetables and not eating junk food. This new trend is supported by the Indonesian Ministry of Health program, which is called the Healthy Living Community Movement (Germas). This movement has also begun to be applied in schools in Indonesia.

Please Select Fruits that You Like (MA)

If seen from the survey, watermelons, oranges, durians, and mangoes are the fruits most favored by the people of Indonesia. This tropical fruit is indeed the fruit that is most easily found in Indonesia.

Besides being cheap, watermelons are also always available in the market. Watermelons, melons, and pineapples are fruits that must be present at every wedding in Indonesia. Usually, these three fruits will be served cold.

Mango is a seasonal fruit that is usually the most abundant during November, December, and January. In Indonesia, there are several well-known varieties of mangoes. One of them is ‘Mango Harum Manis, ‘ which means the fruit is fragrant and sweet. Other well-known species are Mango Gedong, Mango Golek, and Indramayu Mango.

Citrus variants in Indonesia are also very diverse. For example, sweet orange whose skin color will change from green to bright orange when ripe. Different types of oranges have different sizes. Starting from the Bali Citrus, which usually has a size of 15-25 centimeters, to kaffir lime whose diameter is only 2 centimeters.

Some oranges are eaten in different ways. Grapefruit can be eaten as a fruit, but can also be served with fresh chili sauce. While kaffir lime is usually served as a mixture of food broth, for example, Soto or sambal. Meanwhile, Orange Squeezes are generally used as juice.

Indonesia also has a unique fruit that is considered as the ‘king of fruit,’ durian! In Indonesia, durian is very popular. This fruit is usually quite large, with sharp spines on the skin.

Interestingly, although it is trendy in Indonesia, durian fruit is actually labeled as the most disgusting fruit in the world! Because the smell of durian is very strong and pungent. Not everyone likes and can stand the smell of durian.

For Indonesians, the sweet taste of durian is extraordinary and arouses their appetite! Durian fruit is also usually served in the form of ice cream and pancakes. Although very popular, durian fruit is too costly.

In addition to local fruits, most supermarkets also import fruit from abroad, especially after the Indonesian Domestic Regulation was issued by the Indonesian government in 1988.

According to the Jakarta Post report, from January to November 2019, the value of Indonesia’s fruit imports reached USD 1.24 billion. Even though most of the imported products coming from China came from China, some respondents claimed to also consume fruit from Japan.

61.55 percent of respondents claimed to have eaten Japanese apples and admired their quality. 31.27 percent of other respondents claimed to have eaten strawberries from sakura soil.

Many sweet and fragrant fruits, such as strawberries, cherries, and peaches, are used as cake sauces in Indonesia. But on the other hand, the biwa fruit is actually less prevalent in Indonesia. In fact, for most Indonesians, the name of the biwa is very foreign.

Fruit comes with fresh

In Indonesia, grocery stores play an important role in fruit distribution. 63.34 percent of respondents claimed to prefer buying fruit in traditional markets, and 39.44 percent of other respondents bought fruit from local fruit kiosks.

Shopping in traditional markets is something Indonesian people do every day, especially in the morning. At dawn, housewives are usually already at the market to buy fruit, vegetables, meat, and other daily necessities. Morning is the most strategic time to shop for fruits and vegetables because they are still fresh and have just been sent from the plantation.

That is why not many respondents choose to buy fruit online. Because they want to consume fruit in fresh condition.

However, in recent years, people who live in urban areas have begun to like buying vegetables and fruit through start-ups, such as Sayurbox. In contrast to online stores, Sayurbox collaborates with several local farmers and only harvests their fruits or vegetables before sending them to buyers. The delivery distance is also limited to maintain the quality and freshness of the fruit and vegetables sent.

The issue of fruit freshness is essential for Indonesian consumers. This is the reason why 68.33 percent of Indonesians prefer to prepare their own fruit for consumption. They believe more fruit that is bought whole will be fresher than when it has been cut or processed into other food.

However, sometimes, for Indonesians with a limited budget, cut fruit is a pretty good alternative. For example, the price of watermelon cut at the supermarket with a size of 400 grams is usually valued at Rp 10.000- Rp 20.000. While the price of a whole watermelon is usually sold around Rp 50,000 per item (weighing about 5 kilograms). It is more expensive, but they do not need to spend IDR 50 thousand in one shopping.

Besides, for some consumers, such as office workers, they don’t need to bother peeling the fruit they want to eat. They also only need to buy fruit with the size of one meal.

Apart from eating cut fruit, juices and smoothies are also quite popular in Indonesia. Fruit juice stalls are very easy to find everywhere, especially in residential areas. Uniquely, usually, fruit juice stalls also sell other drinks such as coca-cola or instant powder drinks.

In conclusion, as a tropical country, fruits are straightforward to get to Indonesia. The majority of Indonesians also like to eat fruit and even consume fruit every day.

However, the amount of fruit they consume is still below the minimum amount set by the WHO. Rather than cut fruit or juice, Indonesians really like fresh fruit that they prepare themselves.

投稿 Indonesia Is A Tropical Paradise Where The People Eat Less FruitLicorice に最初に表示されました。

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Prioritizing Quality, Sneakers Become Indonesians’ Most Popular Shoe Choice http://report.licorice.pink/blog/indonesia/prioritizing-quality-sneakers-become-indonesians-most-popular-shoe-choice/ http://report.licorice.pink/blog/indonesia/prioritizing-quality-sneakers-become-indonesians-most-popular-shoe-choice/#respond Thu, 28 May 2020 02:08:15 +0000 http://report.licorice.pink/?p=5036 Shoes have become one of the most considered primary needs for a long time. However, with the various types of shoes offered in the market, some people begin to buy shoes for other purposes, such as hobbies or fashion. Let’s see the survey conducted by Licorice to see Indonesians’ preferences on shoes. Survey period: August […]

投稿 Prioritizing Quality, Sneakers Become Indonesians’ Most Popular Shoe ChoiceLicorice に最初に表示されました。

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Shoes have become one of the most considered primary needs for a long time. However, with the various types of shoes offered in the market, some people begin to buy shoes for other purposes, such as hobbies or fashion.

Let’s see the survey conducted by Licorice to see Indonesians’ preferences on shoes.

Survey period: August 23, 2017 – December 31, 2017

Respondents: 500 Indonesian men and 500 Indonesian women aged between 10-59 years old

If seen from the survey, the majority of Indonesians have at least two or three pairs of shoes. Interestingly, there is 8.2 percent of women who have shoes with more than 10 pairs. Meanwhile, only 4.2 percent of men have shoes with more than 10 pairs.

Commonly, male shoe sizes range from 39 to more than 46. Meanwhile, the female’s range from 33 to more than 40. Based on the survey, only 17.6% of male respondents and 9.4% of female respondents have the smallest sizes in their category, which are 39 for males and 33 for females.

Now, look at the charts below to see the types of shoes most Indonesians prefer. 

Shoes with laces are pretty popular for male respondents, with a percentage of 36%. Meanwhile, for females, flat shoes become the type of choice that 42% of them choose. 

But, more than half of the male respondents (62.8%) and around half of female respondents (54.6%) prefer sneakers to other types of shoes. 

The smaller numbers of male respondents consider slip-on shoes, loafers, boots, and other kinds of shoes as their preferences. For females, slip-on shoes, loafers, even high and low heels don’t seem to interest them more than sneakers. 

In Indonesia, the culture and popularity of sneakers have started since the late 1990s. According to the member of the Indonesia Sneaker Team, Pandu Polo, the sneaker was initially popular because it was affected by the popularity of skateboarding in Indonesia.

Since then, the development of sneakers trends in Indonesia has accelerated. In this decade, local and international sneaker brands have started to be found in the market. Previously, Indonesians only knew Nike and Adidas; now, the choice of sneakers in Indonesia is more diverse.

The culture of sneakers in Indonesia also continues to develop. However, according to Pandu Polo, sneakers fans in Indonesia have different characteristics from sneakers collectors in the United States. Sneaker fans in the United States tend to be more individual, while sneakers fans in Indonesia will usually gather in one community alone.

How much do they spend money to buy shoes? 

Markets offer limitless types and kinds of shoes for people. Some are cheap, some are pricey. The cheapest price the respondents from both categories have ever purchased for shoes is in the range between Rp 50,000 – Rp 100,000. 

When asked about the most expensive shoes they have ever purchased, both male and female respondents say that it’s between Rp 200,000 – Rp 300,000, with the percentage of 21.2% (male) and 25% (female). 

One factor why the price of shoes in Indonesia is affordable is because Indonesia can produce its own shoes. In 2018. Indonesia ranked 4th in the world with a total production of 1.4 billion pairs of shoes.

Based on the records of the Indonesian Ministry of Industry, Indonesia also contributed 4.6 percent of the total shoe production in the world. In addition, Indonesia has 18,687 business units that produce shoes.

Speaking of selling shoes, there are a number of things that concern Indonesian people before buying shoes. 69% male and 61.6% female respondents agree that quality is the most important factor when buying shoes. 

The second factor both males and females think is important is the price, with the percentage around 40% for both categories. The least considered things for both males and females include material and trend.

How about brands? 39% of males and 35% of females think that the brand is also an important factor to be considered when buying shoes. 

Although the percentage is no more than a half of the total number, Adidas seems to be the most popular brand among both male and female respondents, with the percentage of 46.6% and 38.2%, respectively. 

In conclusion, shoes are a necessity for Indonesians. On average, Indonesians will have more than one shoe in their house.

Sneakers are the type of shoes most favored by Indonesians, not only men but also women. At present, the trend of sneakers in Indonesia continues to grow. In Indonesia, local sneakers brands have even begun to emerge.

投稿 Prioritizing Quality, Sneakers Become Indonesians’ Most Popular Shoe ChoiceLicorice に最初に表示されました。

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What Kind of Organic Foods do Indonesians Like? http://report.licorice.pink/blog/indonesia/what-kind-of-organic-foods-do-indonesians-like/ http://report.licorice.pink/blog/indonesia/what-kind-of-organic-foods-do-indonesians-like/#respond Thu, 28 May 2020 02:03:00 +0000 http://report.licorice.pink/?p=5042 As technology develops, the food choices begin to increase. Both the servings and the tastes are more varied. The choice is now limitless.  However, it doesn’t guarantee that the various foods offered are all good for our health. One of the food types that many people are very interested in and begin to consider now […]

投稿 What Kind of Organic Foods do Indonesians Like?Licorice に最初に表示されました。

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As technology develops, the food choices begin to increase. Both the servings and the tastes are more varied. The choice is now limitless. 

However, it doesn’t guarantee that the various foods offered are all good for our health. One of the food types that many people are very interested in and begin to consider now is organic food.

Let’s see the survey conducted by Licorice about organic foods in Indonesia below.

Survey period: June 21, 2019 – December 21, 2019

Respondents: 250 Indonesian men and 251 Indonesian women aged between 20-59 years old

Organic food is quite popular in Indonesia, and it now has many followers. From the charts above, even though less than half of the respondents consume organic foods every day, it shows that 59.6% of males and 60.96% of females in Indonesia sometimes consume organic foods. 

In Indonesia, the number of people consuming organic food continues to increase. The 2015 Indonesian Organic Agriculture Survey (SPOI) noted the number of organic food producers in Indonesia increased by around 56 percent compared to the previous year. Of course, increasingly healthy lifestyles are the main impetus for organic food increasingly sought.

In a discussion titled ‘Trends in Organic Consumption and Lifestyle in Indonesia’, Professor of Food Science and Technology from Bakrie University, doctor David Wahyudi, explained that the organic food movement had actually been around for a long time. However, in Indonesia, this lifestyle is just beginning to be popular.

A lot more than half of the respondents from both categories state that the reason they consume organic foods is that they’re good for the body. Health and safeness are other important things to consider in consuming organic foods. 

Organic foods such as fruits and vegetables are the most popular in Indonesia. Organic fruits and vegetables are believed to be healthier because they do not contain pesticides and are grown with natural fertilizers.

Nowadays, organic food can be found anywhere. Less than half of the respondents say that they buy organic foods in organic food shops, malls, or online shops. The highest number of respondents from both categories get their organic foods from supermarkets.

However, some of the respondents also produce their own organic foods, and the number of males who plants and process their own organic foods is higher (34%) than the females (25.9%). 

Organic food is believed to have a good effect on human health. Therefore, the majority of respondents claimed to want to provide organic food intake to their children.

Most of the respondents don’t have children. However, if they had children, around half of the respondents answer that they would sometimes give organic foods for their children. 38.8% male and 43.43% female respondents say that they will always give organic foods for their children. 

From the survey, it is shown that most Indonesians sometimes consume organic foods, and they tend to consume vegetables and fruit. Most of the time, they get their organic foods from supermarkets, rather than online shops or organic food shops.

Furthermore,  respondents who think organic foods are more safe and good for health, as well as the body, also consider giving their children some organic food. 

Actually, the trend of organic food was started by farmers in Europe in the 1960s as a result of the Green Revolution. Farmers feel concerned about the use of pesticides and excessive use of chemical compounds in agricultural fields. This organic farmer movement is called organic generation 1.0.

Over time, this peasant movement gave birth to an agreement and a large organization was formed. From this then came the definition or understanding of organic and regulations related to organic eating.

Currently, in Indonesia, there is already a lot of rice, fruits and vegetables, chicken, eggs, milk, and yogurt that fall into the category of organic food products. In addition, there are also still honey, coffee, and vanilla which also includes organic food.

In conclusion, most Indonesians have tried to consume organic food. Usually, they choose to consume organic food because they feel concerned about health.

Organic food is believed to have a good effect on the human body. Therefore, the majority of respondents said they wanted to give their children organic food intake.

投稿 What Kind of Organic Foods do Indonesians Like?Licorice に最初に表示されました。

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Why Indonesians Prefer Group Holidays Than Solo Traveling? http://report.licorice.pink/blog/indonesia/why-indonesians-prefer-group-holidays-than-solo-traveling/ http://report.licorice.pink/blog/indonesia/why-indonesians-prefer-group-holidays-than-solo-traveling/#respond Thu, 30 Apr 2020 10:58:11 +0000 http://report.licorice.pink/?p=4620 Going on vacation is not only a necessity for the community but also a lifestyle and trend. According to data from the Indonesian Central Statistics Agency (BPS), domestic holiday figures rose by 10 percent. This figure continues to increase until the end of 2019. In addition to vacationing with family, solo traveling and backpacking also […]

投稿 Why Indonesians Prefer Group Holidays Than Solo Traveling?Licorice に最初に表示されました。

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Going on vacation is not only a necessity for the community but also a lifestyle and trend. According to data from the Indonesian Central Statistics Agency (BPS), domestic holiday figures rose by 10 percent. This figure continues to increase until the end of 2019.

In addition to vacationing with family, solo traveling and backpacking also become a trend that is quite popular among millennials. Usually, solo traveling is synonymous with an adventurous lifestyle that is very popular with young people.

What about Indonesian travel habits? Let’s look at the survey Licorice has done!

Survey period: July 12, 2018 – January 12, 2019
Respondents: 500 Indonesian men and women aged between 10-59 years old

 

Based on the survey, 89.4 percent of Indonesian people said they liked to take vacations. However, only 8.4 percent said they wanted to go on vacation alone.

In a collectivist culture such as Indonesia, most of the people prefer traveling with family and friends. The pack can provide a sense of togetherness, security, and mutual assistance when needed.

The family traveler tends to take into account their children’s necessity during the planning. Most of the time, they will choose something kids friendly on vacation.

Although they like to go to groups, Indonesians don’t really like to use travel agent services. Almost 60.8 percent of respondents claim they arrange their plans independently.

 

Self arrangement translates to a cheaper and flexible itinerary. People can cater to the interest of different parties within the group. While keeping the cost minimum, the intention also supported by the rise of online travel agents, such as Traveloka and Tiket.com, which broadening access for ticket booking.

People now have more digital access to transportation, not only in the land but also in the sky. The rise of low-cost carriers such as Air Asia, also fueling people the confidence to self-arrange their holiday with an affordable pocket. 

For example, an hour and a half flight from Jakarta to Bali can only cost Rp 500.000. However, access to the eastern part of Indonesia is still considerably high compared to the popular destinations in the west of the archipelago, especially Java Island.

As a price-oriented market, In terms of where to stay, luxurious is not their top priority. People seek places that affordable yet still providing safety and connectivity (Wi-fi is a plus!).

Half of the people never leave the country for vacation

55.8 respondents said they only had a vacation in the country. Usually, in the past three years, they will go on vacation in the country 1-3 times. Whereas for respondents who had gone abroad, 17.2 percent of them at least went on vacation once in three years.

Actually, in Indonesia, the price of international flights can be lower than domestic flights. For example, airplane tickets to Singapore from the Capital City of Indonesia, Jakarta, usually range from Rp. 800,000 – Rp. 1,000,000. However, tickets to areas in Central Indonesia, such as to Kupang, East Nusa Tenggara, can reach as low as Rp. 2,000,0000.

Also, Indonesia benefited from the ASEAN visa-free policy that made Indonesians free to enter and exit neighboring countries—for example, going to Thailand, Singapore, Malaysia, and the Philippines.

However, Indonesians are still inclined to judge that traveling abroad will be inconvenient and cost more. Moreover, not all Indonesians have passports.

In Indonesia, the service for making a passport at Immigration is limited to 100 people per day at each Immigration office at the regional level. Before making a passport, Indonesians must first register themselves.

In addition to the passport problem, Indonesians are also still worried about their ability to speak foreign languages. In fact, many countries in ASEAN do not use English.

Plus, who needs to go outside when people are living in the ‘Equator jewel’?

Surrounded by magnificent nature drive people to enjoy it’s beauty, resulting in Nature-theme vacation the highly popular. For example like the Misool bay in Raja Ampat, West Papua, which forms the symbol of love. Beach, especially the waterfront with light access road, has proven to become the big number magnet for local tourists.

These natural attractions are complemented by a rich cultural heritage that reflects Indonesia’s dynamic history and ethnic diversity. Visiting cultural site as is also popular activity of choice during the period, followed by a culinary-themed experience, because who doesn’t crave for cuisine that demonstrates a complex favor? Especially when you can get a different one in every region.

When experiencing a good time together with the closed one, people perceived it as the ideal time refresh and rested to escape from the demanding life of striving developing country. After the period is over, people are ready to embrace strong come back to their daily routine.

In sum, Indonesian prefer to travel in a group with a dominant interest in nature. They often compressed their budget by seeking an accessible destination and affordable accommodation. That choice provides relaxation, not only for their pocket but also for their mind.

投稿 Why Indonesians Prefer Group Holidays Than Solo Traveling?Licorice に最初に表示されました。

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Drones Become a New Trend in Photography in Indonesia http://report.licorice.pink/blog/indonesia/drones-become-a-new-trend-in-photography-in-indonesia/ http://report.licorice.pink/blog/indonesia/drones-become-a-new-trend-in-photography-in-indonesia/#respond Wed, 29 Apr 2020 12:01:49 +0000 http://report.licorice.pink/?p=4534 Drones are actually not new. However, in recent years, the number of drone users is increasing and even increasing. The word ‘drone’ can actually be described by unmanned aerial vehicles. If the resolution is issued, then the first drone that ever existed appeared in 1839 when Austria attacked the City of Venice. Do not imagine like […]

投稿 Drones Become a New Trend in Photography in IndonesiaLicorice に最初に表示されました。

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Drones are actually not new. However, in recent years, the number of drone users is increasing and even increasing. The word ‘drone’ can actually be described by unmanned aerial vehicles. If the resolution is issued, then the first drone that ever existed appeared in 1839 when Austria attacked the City of Venice.

Do not imagine like the drone used today. Drones used by Austria today are still in the form of blimps that contains explosives. Technology also develops. The first uncrewed aircraft to fly in the world, Rusto Proctor Aerial Target, successfully flew in 1916. With the success of the uncrewed aircraft designed by Nikola Tesla, drones continue to be developed in various parts of the world.

Drones are designed to be made for military purposes. However, along with its development, drones began to be used for other industries, such as agriculture, shipping, to photography. How is the use of drones in Indonesia? Let’s see from the survey Licorice!

Survey period: February 15, 2020 – August 14, 2020

Respondents: 500 Indonesian men and women aged between 10-59 years old

Based on the survey, it turns out there is still 63.4 percent of Indonesians who have never flown a drone. In fact, drones have begun to be developed by PT Dirgantara Indonesia (DI), the National Electronic Institute (LEN), the Agency for the Assessment and Application of Technology (BPPT), and the National Aeronautics and Space Institute (LAPAN) in 2000.

Indeed, along with technological developments, drones can be owned by the wider community. Drones are usually used for photography because they can be equipped with a camera. In fact, the latest drone is equipped with a chip that can send images from the drone to a smartphone.

The history of drones has changed. From military equipment to electronic devices that civil society can use. Drone prices in Indonesia also vary. Starting from Rp 900,000 or equivalent to 57 USD to more than Rp 100,000,000 or around 6,363 USD. Even crazier, some mini drones are sold for less than IDR 200,000 or 12.7 USD! Of course, the more expensive, the better the quality and sophistication.

Why are there so many Indonesians who have never flown a drone?

Even though the price of the drone is cheap, there must be a permitted to fly the drone in Indonesia. In the Minister of Transportation Regulation No. 90 of 2015 issued on May 12, 2015, written activities to fly drones for the purpose of shooting, making films, and mapping must attach permission from institutions and local governments whose territories will be photographed, filmed or mapped.

In addition, in areas of uncontrolled airspace, drones may not fly more than 150 meters from ground level. If there is a need to fly higher, official certification from the Director-General of Civil Aviation at the Indonesian Ministry of Transportation is required.

In addition, there are some restricted areas for flying drones. For example in the Presidential Palace, oil refineries, restricted areas, to military training centers. Drones are also prohibited from flying in airspace that is served by air traffic control or around airports.

With strict rules, it is natural that there are still many Indonesians who have never flown a drone. Usually, the people who fly drones in Indonesia are those who are professionally involved in photography and film. In addition, drones are also commonly used for journalistic purposes.

投稿 Drones Become a New Trend in Photography in IndonesiaLicorice に最初に表示されました。

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