Indonesians dependence on smartphones is unquestionable. It’s not uncommon to see people from various ages—either young or old—hold their smartphones everywhere they go, including to the kitchen or even bathroom.

People are attached to their smartphones. It’s not surprising that they continuously compete to upgrade their smartphones into the latest products. Let’s see the survey from Licorice to see how long people already use their smartphones.

Survey period: January 8, 2019 – June 25, 2020

Respondents: 500 Indonesian men and women aged between 10-59 years old

Most of the respondents have been using their smartphones for a year or less than a year. 18.8 percent of respondents have been using theirs for a year, and 15.4 percent have been using theirs for six months. 

10.6% percent of respondents have been using their smartphones for two years. The numbers get smaller for the ones who have been using theirs longer. 

Every year or event every several months, new smartphones are available in the markets. Here are several things that make Indonesians tempted to buy the new ones.

The design 

Nowadays, people are attracted to the elegant design of smartphones. Smartphone companies compete to make the most stylish design for their new products. The more full the screen and the thinner the body, the better the smartphones would be. 

The camera

Having a smartphone is more than just a matter of having a phone call or texting. People need smartphones to do a lot of things, including photography. Nowadays, smartphone companies are having a competition to make cameras with the best quality, for cameras have even become one of the most critical aspects that people see from smartphones.

The specs

People always crave for the better quality for their smartphones. Aside from design, people also need to upgrade the other specs, such as RAM, storage, battery, CPU, etc. to make sure their new smartphones will run smoother and perform better.