By the historical discount coupon is one of the methods making sales growing faster. Many companies understand that customers will happy when getting something free after the payment or even without any purchasing. That is a psychology thing behind the coupon market deals.

Small sellers and big market industries are still using this way. But do you know what is the right time for the customer to use a coupon? where the are the customers truly need the coupon? and what type of coupon the customers needed? Let’s find the answer from the survey which was done by the Licorice:

Periods : June 6, 2019 〜June 12, 2019.
Respondents : 500 Indonesians, consist of 81.40% males of male respondents, 18.40% of female respondents, and 0.2% of other respondents.

Question:  Do you ever use discount coupons or lottery coupons? (SA)

Survey Done by Licorice

Based on the survey, 66.6% of respondents stated that they have used discount coupons before, while 33.4% of respondents stated the opposite answer. Refer to the answer, it means that Indonesian shown strong interest with the discount coupons. So the next answer is where do the Indonesian use it?

Question: Where do you use coupons? (MA)

Survey Done by Licorice

According to the charts, there are several preferences places that Indonesian use the discount coupon. The top rank is online stores with 47.7% of respondents stated. It followed by supermarkets with 34.13% of respondents stated. At the third rank is food delivery with 12.97% of respondents stated. Meanwhile, the consumers who never use discount coupons still have a large number. About 27,5% of respondents stated it. So, for the sales and marketing consultant, it is a good insight to improving more.

Well, besides knowing the potential market, the vendor has also understood about what type of discount coupon that consumers like. It must be easy to use, simple and practical. Look at the charts below:

Question: What kind of coupons do you think they are easy to use? (MA)

Survey Done by Licorice

A consumer thinks the easiest discount coupon to use by only entering the code directly by the website or application. About 49,7% of respondents stated. This one is the way following the digital era 4.0. Somehow, few customers prefer the old wat by the coupon card which gives to the cashier. But only 10.58% of respondents stated.

Make Sure Give the Right Coupon

The advantage of giving coupons is to make customers feel happy. Research shows that if consumers receive a coupon discount or savings offer like cashback, they become satisfied with the things that already bought. It could be an advantage in the long term when these positive feelings can be associated with the brand. But before that, you have to know the several coupons that you will give to the consumers. What type of coupon they like to receive. Look at the charts below:

Question: From the various coupon options below, what kind of coupons that makes you happy? (SA)

Survey Done by Licorice

Based on the charts, the discount coupon is the most favorite one with 40.8% of respondents stated it. The second rank is special prize coupons with 17% of respondents stated it.

Meanwhile, the customers not really like free 1 menu coupons neither free upgrades. Why because Indonesian think those types can not use directly.

To sum up, give the coupon discounts not only gives a positive impact to the sellers, but also the customers. Refer to the survey, we conclude that customers will feel happy and share their experiences after purchasing. Sure it is the positive side of the coupon discounts, then everyone will know your brand better.

On the other hand, as a seller, you have to mention that giving coupon discounts to make customers happy can not do forever. Set the pros and cons first. If you do not do it, you will lose the profits from lower margins.