Followers on social media are a measure to show how to attract your account about something you posted. If you have a lot of followers on Instagram or Twitter, friends or fans on Facebook, and subscribers on Youtube, it will indicate you are something worthy as a public figure who has a massive impact to the others on social media.

Followers have a strong point to grow in the business sector. If you can reach a high number of it, your products will reach large attention and get a market.

But do you know which platform that Indonesian always use and has many followers? Let’s find the answer by the survey which was done by the Licorice:

PERIOD: May 7, 2019 〜 November 7, 2019
RESPONDENTS: 500 Indonesians, consist of The respondents were females (17.60%), males (82.20%) and others (0.20%) aged from 10 to 59 years old.

Question: What is your media social platform do you use the most? (SA)

Servey Done by Licorice

Based on the survey, Facebook is the most used social media in Indonesia with 53.2% of the respondents stated. It followed with Instagram is with 25.2% of the respondents. Meanwhile, Twitter becomes the least desirable by the respondents with only 2.8% in number. The percentage of Youtube is at the third rank. So according to the sample
Indonesians tend to use Facebook the most.

After knowing Facebook and Instagram are the most used social media in Indonesia, then asked about how many followers on Instagram and friends on Facebook Look at the charts below:

Question: How many friends on your Facebook account? (SA)

Question: How many followers on your Instagram account? (SA)

Survey Done by Licorice

Based on those two charts above, most Indonesians have 100-499 friends on Facebook and the same number for the followers on Instagram. On Facebook, the smaller numbers of respondents have more than 500 friends. Meanwhile, only 10% of the respondents have 1-49 friends on Facebook.

How About Instagram?

Still from the charts, on Instagram, about 19.8% of the respondents have fewer followers only below 50 followers, while smaller numbers of the respondents have 500 followers and more.

Besides Instagram and Facebook, there are Twitter and Youtube. Of course they are not bad for also support your brand. Because to get as much as exposure is the key. So, let’s take a look number of them

Question How many followers on your Twitter account? (SA)

Survey Done by Licorice

Question: How many subscribers on your Youtube account? (SA)

Survey Done by Licorice

But according to those social media platforms, Indonesian are not really into those platforms. It shows from the respondents who do not have the accounts for both. For Youtube, 28.8% of the respondents admit that they have no accounts. Meanwhile, for Twitter about 30.6% of the respondents do not use Twitter. Besides, Indonesians tend to have 1-49 subscribers on YouTube and the same number of followers on Twitter.

To sum up, growing the business sector through social media is one of the best ways. But first, you have to admit what platforms you will use. In Indonesia, there are Facebook and Instagram that have good prospects. It will better to promote your brand and spread the coverage of market selling with these platforms. Why? because many Indonesians have the Facebook and Instagram account, instead of Twitter and Youtube.