Indonesia

Here’s Why Mini-Markets Become Indonesians’ Choice to Shop

Some people spend a day in a month doing some grocery shopping. Some others do it once a week. Other than supermarkets, one of the places Indonesians mostly go is the mini-market.

A survey from Licorice shows how often people in Indonesian do grocery shopping in mini markets.

Survey period: February 2, 2020 – July 31, 2020
Respondents: 500 Indonesian men and women aged between 10-59 years old

Based on the survey, 21.6% go to mini markets 2-3 times a week. Up to 18% of the respondents admit that they go to mini markets 2-3 times a month. Another 18% of respondents even do it almost every day. Meanwhile, only 10.4% of respondents don’t go to mini markets. 

Why do minimarkets become so popular for Indonesians? 

Easy to find

Imagine this: the mineral water at home is empty, and you are thirsty; you also need to wash your hair, but you’re running out of shampoo. When these things happen, the nearest place you can go to is a minimarket. We can even find two minimarkets in less than 100m. 

Comfortable and organized

Aside from air conditioners to keep the temperature, minimarkets usually possess well-organized shelves that make shopping fun. 

Fixed prices and all the discounts written above the products also make it easier for the customer to shop rather than if they buy in some traditional markets. 

Payment services 

Nowadays, mini markets also offer some payment services, such as plane or train tickets, electricity, phone, and even insurance so that the customers can complete two activities at once. 

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