Ice cream is a popular dessert across the world. Most Indonesian said that they love to eat ice creams. Why do people like ice cream? What is the most popular flavor of ice cream?

Let’s find put about Indonesian preferences on ice cream.

This result is from a survey done by Licorice.

PERIOD:d2017/11/10 〜 2018/11/10

RESPONDENTS: 500 Indonesians

Based on the survey done by Licorice, 69.2 percent love to eat ice cream, while 29.2 percent quite like to eat ice cream. There was only 0.6 percent do not like to eat ice cream.

Q: When do you feel want to eat ice cream? (SA)

About 49 percent of respondents said that they eat ice cream on hot days. For some people, the hotter months of the year are seriously draining and you may find yourself constantly feeling tired and lethargic. Eating ice cream could be responsible for delivering an instant energy boost. The sugar in ice cream contains glucose, which is one of the components that can fuel the human body through the day.

While 46.2 percent of respondents prefer eating ice cream while relaxing. Neuroscientists at the Institute of Psychiatry in London find out if eating ice cream made people happier. Ice cream contains protein and fat, both of which our bodies need to help level our moods. On top of that, the amino acids you take in when eating ice cream, such as tryptophan, are known to increase serotonin production. That helps us feel calm, satisfied, and, happy.

Q: What kind of ice cream you usually eat? (SA)

According to Licorice’s survey, about 57.8 percent, love to eat ice cream with sticks. That’s because ice cream sticks are easy to grasp, so it’s easier when you want to eat while walking. This type of ice cream preferred by children. While 39 percent prefer to eat ice cream with cone. Ice cream cones are similar to stick ice cream because they are both easy to hold. However, cone ice cream lasts longer because people also eat the cone. This type of ice cream preferred by teenagers and adults. Then, 36.6 percent love to eat ice cream with a cup. The ice cream cup has a sturdy and compact package, so it doesn’t make kids eat messily.

Q: What is your favorite ice cream flavor? (SA)

In Indonesia, the majority of respondents who make chocolate as their favorite ice cream flavor is 74.2 percent. The chocolate flavor is relatively more easily accepted on the tongue of Indonesia. Besides that, the taste of chocolate turns out to have similarities with the social culture of the Indonesian people. According to research conducted by neurologist Dr. Alan Hirsch, inventor of the Smell and Taste Treatment and Research Foundation, chocolate ice cream flavors turned out to be a friendly person, joking, charming and enjoying being together, where it is the character of Indonesian people.

Then, 44.6 percent like to eat vanilla ice cream. Some people enjoyed vanilla with no add-ins or toppings. But, vanilla ice cream also serves as a perfect base to add toppings to. You could add fruit or nuts or crushed up candy or caramel syrup or even little bits of cookie dough or cake. Besides, since vanilla is such a light base, you can pair almost anything with it.

Q: What factor do you consider when buying ice cream? (SA)

About 81 percent consider a flavor when buying ice cream because it has a soft and refreshing taste. Ice cream also has many flavors depending on the basic ingredients. Ranging from fruits to drinks and food can be a taste of ice cream made. You can even develop your ice cream flavor.

While 29 percent consider whether the ice cream has a halal label or not. Indonesia as a country with the most Muslim population tends to believe more in consuming foods or drinks that have a halal label. The label makes them feel safer.

Q: How much do you pay to eat ice cream? (SA)

In Indonesia, the price of ice cream varies. Ranging from the cheap and can be reached by all groups, to the expensive. But, 38.2 percent choose to spend Rp 5,000 to Rp 10,000 to eat ice cream. With that price, we can choose various types of ice cream with various flavors. Other than that the price is very friendly in anyone’s pocket.

The Conclusion

This is clearly illustrated that Indonesian people like to eat ice cream, especially when it is summer. Three types of ice cream that are preferred by Indonesia are ice cream with sticks, ice cream with cone, and ice cream with a cup. For flavor, Indonesians still like classic tastes like chocolate and vanilla. Moreover, the interesting thing is when Indonesian people prefer to consume ice cream that has a halal label.