Indonesia

Indonesian Gamers Love to Spend Money on Mobile Game, A New Challenge for Industries

The gaming industry in Indonesia has a good prospect. Because currently, gaming is not only played by consoles but also on digital platforms. Many game companies are expanding their market into mobile applications. It is because they believe of the future gamer is no need a lot of devices but smartphones.

Now let’s take a look at data, done on what Indonesian gamers think of the game industry and what they expect to experience in the further.

SURVEY PERIOD: SEPTEMBER 16, 2019 – MARCH 16, 2020
SURVEY RESPONDENTS: 500 INDONESIAN MALES, AGED 10-59 YEARS OLD.
SURVEY DONE BY LICORICE.

Q: From the options below, what is a platform you play game the most?

When asked what platform Indonesian gamers like the most currently, the answer is more than 70% of respondents said mobile games. It is clear that PC games or even Playstation and Nintendo are not popular anymore.

Refer to the data, many gamers in Indonesia are easy to spend their cash to give them more satisfaction when playing. Usually, they purchase items which sold inside the game itself.

Q: What virtual items that you often buy?

According to the data, gamers are interested in some cool avatars/characters, rare weapons, or items that could provide their life. Avatars or accessories being the most popular item with 46.4% of respondents throw their money to get it.  It followed by rare items such as weapons, shields, or supporting gears for their characters.  In the top three, life enhancers also being a favorite for gamers. Because with this item, their characters could stay longer than the common players.

How Gamers Purchase The Virtual Items?

Source by Pexels.com

Different gamers have different characters. Some gamers may purchase virtual items regularly. Some others may only buy something they need. Game software companies usually offering monthly packages with subscription. So, gamers will save the cost more rather than buying per item.

Talking about the gaming industry not only for software developers but also for the gaming accessories market. Many sectors which have tight relation, such as smartphone companies, gaming furniture, and PC hardware manufactures.

See the chart below:

Q: What game accessories do you want?

According to this data, PC hardware, for example, mouse, keyboard, headphone, and gamepad, are very dominant items that gamers need. It followed by 27.2% of respondents said gamers need good chairs in order to stay without back pain when they play longer.

Because of the sophistication of technology, nowadays gamers could find accessories without stop their time play. They only need to select the items from the market place on the internet. Look at the data below:

Q: Where do you buy game accessories?

Back then in 20 years ago, may department stores, conventional markets or even malls were the best places to hunt some game stuff. But in this era, they would not do it anymore and prefer the online market.

To sum up, industries of games in Indonesia have completely changed. Indonesian gamers now prefer to play on smartphones rather than consoles or PC. They could play together with uncounted participants from around the world. It is clearly different from the 90s or early 20s where the model of playing the game is in front of the TV with sticks and limited players.

There are several mobile games that could be references that are very popular for Indonesian gamers.

Mobile Legend

Mobile Legends is a multiplayer (5 vs 5) online battle arena (MOBA) game designed for mobile phones. The two opposing teams fight to reach and destroy the enemy’s base while defending their own base for control of a path, the three “lanes” known as “top”, “middle” and “bottom”, which connects the bases.

In each team, there are five players who each control an avatar, known as a “hero”, from their own device. Heroes can be grouped into 6 different roles, Marksman, Assassin, Mage, Support, Fighter and Tank.

PUBG

According to the original source, PlayerUnknown’s Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole.

In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves.

The available safe area of the game’s map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round.

HAGO

HAGO is an app by which you can play many online multiplayer games as well as there are some other features of HAGO app also like Chatrooms. It is available for both Android and iOS.

The detailed report which this article referred to is available.
[Table of contents]

  • What is kind of game that Indonesian often to play
  • What game do Indonesian often to play
  • How long Indonesian playing game in per day
  • What accessories Indonesian need to play game
  • Where Indonesian buy game’s accessories
  • What kind of payment that Indonesian often to pay for gaming
  • What kind of virtual thing that Indonesian always buy
  • Where Indonesian get information about the game
  • Summary

Check description of this report

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